Imagine - Do iTV Campaign
Imagine. Do iTV is a Nexth.one promo-marketing format channel designed to introduce Nexth Phygital iTV as All-in-One Phygital Interactive Ecosystem.
Paraphrasing the famous story of Aladdin, the magic of Genie’s lamp is reimagined as a cutting-edge iTV and the "Genie as the interactive Ai Agents which can "magically" fulfill your desires without limits, all in one click.
An "exceptional" cast for this format:
- INXA AI Agents as the modern-day "Genie"
- XHubs as Genie's Lamp
- Aladdin played by INXA
Each episode of the series Imagine. Do iTV shows how it is possible to revolutionize the way in which companies can interact with their international audience and achieve their goals.
Imagine. Do iTV as the title of the series
sums it up perfectly
the two fundamental aspects of acting in the Nexth Ecosystem:
- Imagine: where the ambitious objectives that are intended to be achieved are imagined and defined.
- Do iTV: the operative action that achieves the objectives in terms of Phygital Video Interactive productions, special channels or related events.
Core of "Imagine. Do iTV" is the belief that imagination is the starting point for all great innovations. This initiative encourages individuals and organizations to think beyond traditional boundaries, using the immersive and interactive capabilities of Phygital iTV to bring their ideas to life.
"Imagine. Do iTV" motto serves as a call to action, for international brands, emerging creators to not just dream but to take active steps in realizing their targets and visions within the Nexth ecosystem.
Aladdin Metaphor for Phygital iTV
Paraphrasing the famous story of Aladdin, the Genie of the lamp has become the INXA AI Agents of Phygital iTV Nexth.one.
In the "Imagine. Do iTV" campaign, the cast is creatively envisioned to bring the magical narrative to life:
- INXA acts as Aladdin, symbolizing the dreamer who envisions possibilities and desires.
- XHubs represent the Genie's Lamp, the powerful tool that unlocks the potential to fulfill those dreams.
- INXA AI Agent plays the role of the Genie, the force that brings those dreams into reality with interactive, intelligent support.
The "magical flow" released by the lamp is transformed into the interactivity of Nexth Phygital iTV, achievable with just "One-click".
This metaphor beautifully illustrates the seamless integration of imagination and action within the Nexth Phygital iTV ecosystem.
Imagine's Cast

INXA as Aladdin
INXA acts as Aladdin, symbolizing the dreamer who envisions endless possibilities and desires.
Just as Aladdin discovers the power of the Genie's lamp, INXA embodies the curious and imaginative spirit, exploring the potential of the Phygital iTV platform.
INXA's role is to unlock dreams and guide users through a world where their visions can become reality, driven by creativity and the advanced capabilities of the Nexth ecosystem.
XHUBS as Genie's Lamp
XHubs represent the Genie's Lamp in the "Imagine. Do iTV" campaign, symbolizing the powerful tool that unlocks the potential to fulfill dreams.
Just as Genie's lamp grants wishes, XHubs empower users to access a world of opportunities, bringing their aspirations to life with the innovative capabilities of the Phygital iTV platform.
Through XHubs, the magic of seamless integration between the physical and digital realms becomes a reality, enabling the creation of truly transformative experiences.


INXA AI AGENT as Genie
INXA Ai Agent acts as the modern-day "Genie" in Nexth's Phygital iTV, transforming dreams into reality with just one click.
Like Aladdin's Genie, INXA Ai Agent brings the magic of interactivity to life, fulfilling desires instantly.
With its intelligent capabilities, INXA Ai Agent personalizes experiences, guiding users through a seamless, magical journey where anything imagined can be achieved through Phygital iTV.
Phygital iTV Integration
"Imagine. Do iTV" format is deeply integrated into the Nexth Phygital iTV framework, offering a unique blend of physical and digital experiences that enhance the creative process.
Through this integration, users can interact with content in real-time, participate in live events, and engage in collaborative projects, all within a platform that bridges the gap between the virtual and real worlds.

Interactive iTV Video
A key component of this initiative is the use of interactive video, where viewers are not just passive consumers but active participants.
These videos incorporate elements such as clickable features, polls, and timelines that allow users to explore, interact, and engage with the content on a deeper level.
Interactive video is a cornerstone of the "Imagine. Do iTV" initiative, offering businesses a powerful tool to engage with their audience in a dynamic and immersive way.
Unlike traditional video content, interactive video allows viewers to actively participate in the experience, creating a two-way communication channel between the brand and the consumer.
Gamification ITV
Gamification is a key element of the interactive video strategy within the "Imagine. Do iTV" initiative.
By incorporating game-like elements such as leaderboards, achievement badges, and progress tracking into videos, businesses can significantly boost viewer engagement. Gamified elements motivate users to interact more deeply with the content, reward their participation, and encourage repeat viewing.
This approach turns passive content consumption into an active and rewarding experience, driving higher engagement rates and fostering brand loyalty.
Gamification also allows businesses to create challenges or competitions within the video content, offering incentives for completion or high scores. These elements not only make the content more entertaining but also provide valuable data on user performance and preferences, further refining the content strategy.

Imagine. Do iTV Business
"Imagine. Do iTBusiness" is the idea that imagination and creativity can drive business success when combined with cutting-edge technology. Is an innovative initiative within the Nexth ecosystem that focuses on transforming the way businesses operate and engage with their audiences through Phygital iTV technology.
This concept is designed to empower businesses to leverage interactive television as a powerful tool for marketing, customer engagement, product development, and overall business growth.
This initiative encourages businesses to think outside the box, using Phygital iTV to create new, dynamic, and interactive experiences that resonate with their target audiences.
The motto underscores the importance of not just imagining innovative business solutions but also taking tangible steps to implement them through iTV.
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Interactive Video for Business
A core feature of this initiative is the use of interactive video content tailored to business needs.
Companies can create videos that allow viewers to interact with products, participate in real-time promotions, or access additional information with a single click.
This level of interactivity enhances customer engagement and provides valuable data on consumer behavior.
Marketing and Advertising
Businesses can use Phygital iTV to develop highly engaging marketing campaigns that stand out in a crowded marketplace.
Interactive ads, personalized content, and real-time viewer engagement make it possible to connect with customers on a deeper level, increasing brand loyalty and driving conversions.


Product Launches and Demonstrations
"Imagine. Do iTBusiness" enables companies to showcase new products in a more interactive and engaging way.
Live-streamed product launches, virtual demos, and immersive showcases allow customers to experience products in a virtual environment that feels almost as real as a physical interaction.